Pre-Seed Investment Opportunity

THE PRICE RESET
FOR ALCOHOL
IN GAUTENG.

Ubahol is a licensed alcohol distributor that delivers directly to consumers — removing the secondary wholesaler and retailer from the chain. Same regulation. Same product. Structurally lower prices.

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⚠️ This page is intended for accredited investors and financial institutions conducting due diligence on Ubahol (Pty) Ltd. Reg: 2026/021357/07. B-BBEE Level 1. 100% Black-owned.
R175B
SA Alcohol Market
30%
Gauteng Market Share
108:1
LTV to CAC Ratio
R40
Blended CAC
R4,324
Customer LTV
Mo.8
EBITDA Break-Even
The Problem

FOUR LAYERS.
ONE PRICE YOU PAY.

Every rand you spend on alcohol at retail includes the cost of running four separate businesses. That cost does not go away — it stacks, compounds, and lands on the consumer.

Traditional distribution chain
Manufacturer
→
Primary
Distributor
→
Secondary
Wholesaler
→
Retailer
→
Consumer
Distributor margin: 20–30% · Retailer margin: 30–50% · Combined: up to 65% added to production cost
Ubahol chain
Manufacturer
→
Ubahol
Warehouse
→
Consumer
Licensed distributor · Same regulation · Two fewer margin layers · Structurally lower consumer price
🏭
Licensed & Regulated
Ubahol holds a distribution licence and operates a bonded warehouse in Midrand. This is not a gap in the system — it is the correct position within it. The same regulatory framework that governs all alcohol distribution in South Africa governs Ubahol.
📱
Technology-Enabled
Mobile app ordering, real-time inventory management, route-optimised last-mile delivery. Consumer demand is captured digitally from the first interaction — zero reliance on retail footfall, shelf placement, or trade promotions.
🎯
Four Revenue Segments
DTC — individual consumer delivery. Bulk — large-quantity personal orders. B2B — licensed taverns and resellers on net 7 terms. Events — licensed event supply. Each segment de-risks the business against single-channel dependence.
🇿🇦
Structural Market Advantage
Three foreign-owned companies — AB InBev, Heineken, Diageo — control 85% of SA alcohol market value. Ubahol is 100% Black-owned, B-BBEE Level 1, positioned to serve the underserved majority market that mainstream retail has historically deprioritised.
Financial Model

FIVE-YEAR
PROJECTIONS.

Conservative model based on 0.9% capture of the serviceable Gauteng market by Year 3. EBITDA break-even at Month 8. Full model and assumptions available on request.

Period Revenue Gross Profit EBITDA DSCR Status
Y1 — 4 months R5.38M R1.21M -R1.64M N/A Ramp-up
Y2 — 2027 R42.31M R9.52M R1.53M 0.36x Growth
Y3 — 2028 R61.07M R13.74M R6.43M 1.30x ✓ DSCR > 1
Y4 — 2029 R75.61M R17.01M R10.07M 2.03x Strong
Y5 — 2030 R91.60M R20.61M R14.10M 3.55x Scale
Unit Economics
Blended CAC: R40
Customer LTV: R4,324
LTV:CAC Ratio: 108:1
Average Order Value: R320
Orders per customer/year: 13.5
Market Sizing
SA Alcohol Market: R175B
Gauteng share: R52.5B (30%)
Serviceable market: R12.8B
Y3 target capture: 0.9% = R115M
Conservative model: R61.07M
Gross Margin Architecture
DTC blended margin: 28–32%
B2B wholesale margin: 18–22%
Events margin: 24–28%
Delivery fee recovery: R50–R80
Weighted blended: ~22.5%
Funding Strategy

IDC + ANGEL
CAPITAL.

Ubahol is pursuing a focused two-track capital strategy — a major DFI facility through the Industrial Development Corporation, supplemented by a direct angel and seed equity round. This structure keeps the capital stack clean and the investor relationship direct.

Industrial Development Corporation
R26M
● Resubmission In Progress
IDC application submitted and under review. COO Dudu Radebe — 25 years at SAB, Distell, and Heineken Beverages SA — is securing supplier letters of intent from AB InBev and Heineken Beverages SA to support resubmission under the correct distribution business category. The IDC funds alcohol distribution businesses within its mandate.
Angel & Seed Equity Round
R3.5M
● Now Open
Direct equity round open to accredited angel investors. Minimum ticket R250,000 for 7% equity at R3.57M pre-money valuation. Buy-back option at Year 3 at fair market value. Dividend rights from Year 3 if buy-back not exercised. Full investor pack available on request.
Seed Round

ANGEL & SEED CAPITAL
NOW OPEN.

Target Raise
R3.5M
Bridge to IDC disbursement
Instrument
Equity / SAFE
Convertible note terms available
Minimum Ticket
R250K
Accredited investors only
Use of Funds
Ops + Licence
Warehouse, licences, app, inventory
USE OF FUNDS — R3.5M SEED ROUND
Warehouse deposit & fit-out R1.2M — 34%
Opening inventory — 41 SKUs R900K — 26%
App development & technology R600K — 17%
NLA licence applications (×2) R400K — 11%
Fleet — 2 delivery vehicles R250K — 7%
Working capital & reserve R150K — 4%
Management Team

BUILT BY OPERATORS,
NOT THEORISTS.

Every member of the Ubahol team has hands-on experience in the supply chain, logistics, and alcohol industry they are disrupting.

TM
Hope Thato Mathibe
Founder & CEO
11 years across DisChem, Checkers, Danone Southern Africa (promoted to Inventory Controller), Barloworld Equipment, and NBL Coffee & Creamer. Certified Internal Auditor. Advanced Certificate in Supply Chain Management (Mancosa, in progress).
DR
Dudu Radebe
Chief Operating Officer
25 years at SAB, Distell, and Heineken Beverages SA. Master's in Industrial Engineering. Currently Operations Manager at Epiroc. Brings direct supplier relationships with AB InBev and Heineken Beverages to the Ubahol procurement strategy.
LL
Luther Luka
Chief Technology Officer
Honours in Supply Chain Management. Certified Supply Chain Professional (CSP). Currently Acting Logistics Manager (HOD) at NBL. Leads Ubahol's app development and technology infrastructure build-out.
NS
Nicole Sakwe
Demand Planner
BCom Marketing. 10+ years in supply chain and procurement. Currently Site Planner at NBL. Responsible for Ubahol's inventory forecasting, SKU rationalisation, and supplier order cycle management.
MM
Masego Mataboge
Assistant Warehouse Manager
Honours in Logistics. Currently Logistics Coordinator at NBL. Leads day-to-day warehouse operations, inbound receiving, pick-pack-dispatch, and fleet coordination from Month 1 of operations.
Governance & Compliance

INSTITUTIONAL
GRADE READINESS.

📋
28 Operational SOPs
Full operational governance framework built prior to funding. Covers all revenue segments, procurement, financial controls, compliance, warehouse management, and people functions. Available for due diligence review.
🏛️
CIPC Registered
Ubahol (Pty) Ltd · Reg: 2026/021357/07 · SARS registered · B-BBEE Level 1 · 100% Black-owned · 100% Black-managed · Headquartered in Midrand, Gauteng.
⚖️
Regulatory Framework
Operating under the Liquor Act 59 of 2003 and Gauteng Liquor Act 2 of 2003. Distribution licence and two National Liquor Authority licences to be applied for upon receipt of NYDA grant funding.
🤝
Supplier Engagement
COO Dudu Radebe is actively pursuing letters of intent from AB InBev and Heineken Beverages SA. These letters support the IDC resubmission and formalise the Tier 1 procurement relationships at the core of the model.
Get in Touch

REQUEST THE
FULL DECK.

The full investor pack includes the 40-page business plan, five-year financial model, 28 SOP library, and market analysis. Available under NDA on request.

✉️
📞
Direct Line
084 988 0323
📍
Registered Address
11 Geranium St, Birch Acres Ext 6
Kempton Park, 1618, Gauteng
🌐
Website
ubahol.co.za
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